Twitter auto-messages: Just don't
Just don't. Really.
Here's a comprehensive list of why I hate them.
This list is not exhaustive.
This list is not exhaustive.
They're impersonal
If you want to write a message to each follower, write each one individually. You don't have time to do that? Well, then don't, but definitely don't write one single message to go to every new follower. It's so obvious, and considering most of the twitter auto-messages are sent with the purpose of selling a product, it's really poor customer service. You wouldn't serve every customer in exactly the same way. I used to work in an ice cream parlour and when small children came in, I'd call them 'sweetheart' or 'flower'. Enormous middle aged men used to come in too...I definitely didn't call them that.
If you think starting your auto-message with 'Hi, how are you?' convinces me that it isn't automatic, it doesn't. Sorry. The big giveaway is that I can't answer your question - because you haven't followed me back. The second is probably that it's half ten on a Saturday night and I received your message within 5 seconds of me hitting follow. Either you absolutely love new followers to very worrying extremes or it's automatic.
It's spam!
It's no different to irritating spam emails, cold calls and texts. Nobody likes them, and it makes me regret following you. I probably starting following you because I genuinely liked your product - now I'm unimpressed by your customer service, and I haven't even bought anything from you yet!
It's lazy
If this is part of your digital marketing strategy then you lack imagination. You also lack knowledge on why people use social media. Studies show that notifications from a social media platform - from a real person - causes pleasure. This is why people fall in love with social media, and why people can become addicted to the internet.
The build up starts on hearing the 'ping' of your phone, so it's a bit disappointing to see it's just spam.
The build up starts on hearing the 'ping' of your phone, so it's a bit disappointing to see it's just spam.
Ok, I lied. There is one time that this approach is acceptable.
This is an auto-message I received from @jpstyle_fashion. It's the only one I liked because...
PROMO CODES!
I love a discount, who doesn't?
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